Get More Lockout Calls for Your Roadside Assistance Business
As a roadside assistance provider, lockout services can be one of the most profitable and in-demand services you offer. But how do you increase the number of lockout calls and ensure your business stays ahead of the competition? In this blog, we’ll explore proven strategies to help you get more lockout service calls and grow your roadside assistance business.
1. Optimize Your Online Presence
a) Improve Your Google Business Profile
One of the best ways to get more lockout calls is to ensure your Google Business Profile (GBP) is fully optimized. Here’s how:
Ensure your business name, phone number, and address are accurate.
List "Car Lockout Service" as one of your primary services.
Upload high-quality images of your service in action.
Collect and respond to customer reviews to build trust.
Use keywords like "car lockout service near me" in your business description.
b) Build a Professional Website
Your website should be user-friendly and mobile-optimized since most lockout customers will be searching from their phones. Include:
A clear call-to-action (CTA) like “Call Now for Fast Lockout Service.”
Location-specific landing pages to rank in local searches.
Testimonials from past customers.
A blog with lockout-related topics to improve SEO.
2. Use Local SEO Strategies
Local SEO is crucial for attracting customers in your area. Here are a few ways to improve it:
List your business in online directories like Yelp, Bing Places, and Apple Maps.
Use localized keywords in your website content (e.g., "lockout service in [City Name]").
Get backlinks from local websites, like community blogs or business directories.
Regularly post updates and promotions on your Google Business Profile.
3. Run Paid Ads for Immediate Results
If you want to generate lockout calls quickly, running paid ads can help. Here’s what works best:
Google Ads: Use keywords like “locked out of car near me” with call-only ads so customers can call you directly.
Facebook Ads: Target local drivers and promote your emergency lockout service.
Waze Ads: Since Waze is a navigation app, advertising here can help drivers find you when they’re in need.
4. Partner with Local Businesses
Form partnerships with businesses that encounter lockouts frequently. Some good options include:
Auto repair shops and dealerships
Parking garages and valet services
Apartment complexes and property managers
Gas stations and convenience stores
Provide them with referral incentives or business cards to hand out when someone needs lockout assistance.
5. Offer Promotions & Discounts
Attract new customers by running promotions such as:
First-time customer discounts.
Limited-time offers like “$10 off car lockout service this weekend.”
Referral programs where customers get a discount for referring a friend.
6. Leverage Social Media & Online Reviews
Engage with your audience on social media platforms by:
Posting lockout prevention tips.
Sharing real customer success stories.
Running contests or giveaways for free or discounted services.
Encourage satisfied customers to leave positive reviews on Google, Yelp, and Facebook to build trust and attract more clients.
7. Be Available 24/7 & Improve Response Time
Lockouts happen at all hours, so having 24/7 availability can set you apart from the competition. Additionally, ensure your response time is as quick as possible by:
Using GPS tracking to dispatch the nearest driver.
Implementing an efficient call-handling system.
Training your team for fast and professional service.
Conclusion
Getting more lockout calls requires a combination of smart marketing, excellent service, and strategic partnerships. By optimizing your online presence, leveraging SEO, running ads, and building strong relationships, you can increase your lockout service calls and grow your roadside assistance business.
Need help marketing your roadside assistance business? Contact us today to get more leads and boost your revenue!
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