How to Get More Jumpstart Calls for Your Roadside Assistance Business
A jumpstart service is one of the most common and profitable roadside assistance calls you can receive. Whether it’s due to extreme weather, leaving headlights on, or battery failure, drivers frequently need help starting their vehicles. To increase the number of jumpstart calls your roadside assistance business receives, you need to optimize your marketing, customer outreach, and business strategies. Here’s how:
1. Optimize Your Online Presence
a. Improve Your Website’s SEO
Most drivers search online when they need a jumpstart. Ensure your website is optimized for search engines by using relevant keywords like:
“Car battery jumpstart near me”
“Dead battery assistance [Your City]”
“Emergency jumpstart service”
Include these phrases naturally throughout your website content, service pages, and blog posts.
b. Get Listed on Google My Business & Online Directories
Claim and optimize your Google My Business (GMB) profile with:
Correct business name, address, and phone number (NAP)
High-quality images of your vehicle and service team
Customer reviews and responses
A detailed description of your jumpstart services
Also, list your business on Yelp, Bing Places, and roadside assistance directories like AAA, Urgently, and Honk.
c. Run Local Google & Facebook Ads
Google Ads and Facebook Ads targeting your service area can generate more leads. Use ad copy like:
“Stranded with a dead battery? Fast and affordable jumpstart service near you. Call now!” Set your ads to show up for search terms related to jumpstarts in your location.
2. Partner with Local Businesses
a. Work with Auto Repair Shops & Dealerships
Auto repair shops and dealerships frequently see customers with battery issues. Build relationships with them so they refer customers to you for jumpstarts instead of handling it in-house.
b. Partner with Parking Lots & Apartment Complexes
Many people discover a dead battery in parking lots. Leave flyers or establish partnerships with apartment complexes, malls, and event venues to be their go-to roadside assistance provider.
c. Collaborate with Insurance Companies & Roadside Programs
Get contracted by insurance companies and motor clubs that offer roadside assistance, such as Geico, Allstate, or Agero.
3. Offer Discounts & Promotions
a. First-Time Customer Discounts
Offer a small discount for first-time callers to encourage repeat business and referrals.
b. Referral Program
Give discounts or cash incentives to customers who refer others to your jumpstart service.
c. Seasonal Promotions
During winter and summer (when battery issues are more common), run special promotions and ads to attract more calls.
4. Improve Your Response Time & Availability
a. Be Available 24/7
Many dead battery situations happen early in the morning or late at night. Offering 24/7 service increases your chances of getting calls.
b. Have Fast Response Times
Customers choose the fastest provider. If you can consistently reach stranded drivers within 20–30 minutes, you’ll build a strong reputation and attract more repeat business.
c. Use GPS & Dispatching Software
Invest in dispatch software to efficiently send the nearest available driver to customers, reducing wait times.
5. Build Your Reputation with Reviews & Customer Service
a. Encourage Customer Reviews
Ask satisfied customers to leave positive reviews on Google and Yelp. More good reviews help you rank higher in local searches.
b. Provide Excellent Customer Service
Be professional, friendly, and informative. Happy customers are more likely to refer others to you.
c. Follow Up with Customers
Send a thank-you text or email after service and ask for a review or referral.
Final Thoughts
Getting more jumpstart calls requires a combination of strong online visibility, strategic partnerships, fast response times, and excellent customer service. By implementing these strategies, you’ll increase the number of calls and grow your roadside assistance business profitably.
Need help optimizing your website or running local ads? Contact us today for expert marketing services for roadside assistance businesses!
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